I led Equiton Inc.’s digital-first Creative Studio within Marketing & Communications, overseeing creative for paid digital advertising, social media, multimedia, video, and print.
I expanded the creative services team and delivered high-quality work for Equiton Investments (delivering record monthly leads – more than double the targeted number – for the second half of 2025), Equiton Living, Equiton Developments, and Assurican Private Wealth. I led a brand repositioning with an external agency, supported three acquisitions and two product launches, and implemented Monday.com as the project management platform for marketing and compliance.
I collaborated with internal marketing teams, senior stakeholders, and external agencies to provide creative direction from concept to delivery for both B2C and B2B initiatives.
I expanded the creative services team and delivered high-quality work for Equiton Investments (delivering record monthly leads – more than double the targeted number – for the second half of 2025), Equiton Living, Equiton Developments, and Assurican Private Wealth. I led a brand repositioning with an external agency, supported three acquisitions and two product launches, and implemented Monday.com as the project management platform for marketing and compliance.
I collaborated with internal marketing teams, senior stakeholders, and external agencies to provide creative direction from concept to delivery for both B2C and B2B initiatives.
